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To be effective PR has to be selfless as opposed to self-serving
A recent article in the Harvard Business Review by Daniel Gulati (Be Proud of Your Accomplishments, Not Your Affiliations) got me to thinking about the main difference between an effective PR strategy...
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When it comes to your career, getting on the bus is only half the battle!
I was recently thinking about the book Good To Great by Jim Collins. A bestseller to be certain, there were a number of important revelations that stood out to many of those who read it. Of these...
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Are You Part of the New Reputation Economy?
Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan; where headhunters hire you based on the expertise you’ve demonstrated...
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Are You A Vanishing Brand?
A recent article titled Iconic Brands That Just Vanished caught my attention for many reasons. To start, during their heyday the brands to which the article refers including Sony Ericsson, SAAB and...
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The Wildfire Effect or How Social Media can destroy a brand as fast as it...
Remember the Ralph Waldo Emerson saying “your actions speak so loudly that I cannot hear what you say?” When it comes to preventing a social media spark from becoming an all-consuming wildfire, your...
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How To Toot Your Horn Without Blowing It by Roz Usheroff
Being humble is admirable, but it could be a career blocker. Most people don’t know how to explain their value, and if you never talk about your vocational accomplishments, your workplace progress...
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What is the difference between “getting it right” and “being right?” (Part 2)...
“Our belief does not change reality or truth. You may sincerely believe something to be true, but you may be sincerely wrong.” The above excerpt is from the opening paragraph in the Introduction to...
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How to overcome making a bad first impression by Roz Usheroff
I can remember a couple of years ago reading a Forbes article on 5 Ways To Make A Killer First Impression, which had more than 541,000 views. Needless to say, the subject matter is one that is...
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